About Us

We are a tiny, homegrown brand that takes immense pride in creating everything in-house—from designing things on paper to sourcing fabric, stitching and embroidering every small detail by hand, and packing and shipping your orders out.

When we say tiny, we mean the size of our team, outside of our tailors and karigars, is exactly two people at this point in time. So, while we are in charge of operations and all things branding and marketing, we are also out on the streets, cameras in hand, wearing our clothes, shooting things and creating campaigns out of them.

And because we believe that sustainable/green fashion is the way clothing must be looked at, we do made to order things, which means most of our pieces only go into production once you place an order for them - small inventories, minimal wastage, a happy wardrobe, and a happier planet.

If you would like to hit us up with questions and suggestions, please find us on social here,

Sherina Phutela - showrunner & head of design
Yashluv Virwani - all things branding & social